Sunday, 17 February 2013

Reebok launches new yoga apparel S/S 2013 line

Reebok is bending the rules and defying convention with a fresh and exciting new take on yoga. Alongside partnering with world-renowned yoga expert Tara Stiles, the brand is launching a new apparel collection, bringing flair to women’s yoga for Spring Summer 2013.
Inspired by her rebellious approach to yoga, Reebok decided to work with Tara to ensure that the yoga collection combines expertise and insight with the brand’s rich fitness heritage. Super stylish yet implicitly functional, the collection is designed to complement and adapt to women’s bodies during yoga practice.
“I’m really excited about how women are going to react to the designs and stylish silhouettes,” says Tara, “they are fun and fashionable but also practical, super soft and comfortable. The collection adapts perfectly from the studio and gym to the street, which is definitely what I’m all about.”
Tara worked closely with the design team, bringing her expert eye to the process and ensuring that functionality was seamlessly combined with the overall aesthetic. The final collection is effortlessly cool - designed to make women feel empowered while they workout.
Using bold statement graphics and contemporary urban designs, the Reebok Yoga collection includes; the Reebok Hoodie, a cozy cropped pullover, the Yoga French Terry Pant, a minimalist pant designed with a French terry fabric construction for a skinny look and the bold, chic Yoga Pocket Tank, created with a flattering longer fit and ‘Who Made the Rules’ graphic print.
Tara continued, “For me, Reebok has always been THE women’s fitness brand. It has such a strong, progressive and empowering attitude towards women being active and staying healthy - it just feels like a natural fit for us both.


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