London Fashion Week autumn/winter 2013: models walk the runway clad in black with injections of colour. in creations by PPQ. Photograph: Ben Stansall/AFP/Getty Images
In lieu of any designer heavyweights showing on the catwalk during the opening day of London fashion week, the British Fashion Council put two of its leading ambassadors in charge of welcoming the industry to the five-day event.
On Friday evening, Samantha Cameron hosted a reception at Downing Street for international guests including Salma Hayek, DonatellaVersace, Diane von Furstenberg, American Vogue editor Anna Wintour, and fashion industry power players, such as Victoria Beckham, Manolo Blahnik, Burberry's Christopher Bailey and Anya Hindmarch.
Cameron said London fashion week has never been better organised or as consistently "creatively exciting". She said: "When I speak to buyers from other countries, they tell me that London is now an absolute 'must-have' city for fashion."
In a short speech, Cameron praised Natalie Massenet, executive chairman of Net-a-Porter and newly appointed chairman of the BFC, for her focus, energy and vision. "Spend five minutes with her [Massenet] and you feel you could accomplish anything."
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