Sunday, 17 February 2013

320 global brands partake at Pure London A/W13 show


Pure London, organised by i2i Events Group, closed its doors yesterday following three days of good business as high calibre buyers and retailers attended from across the UK and overseas. Now in its 33rd season, the show is one of Europe’s leading transactional exhibitions, making it an excellent barometer for how retail is fairing in the current climate. A buoyant, confident mood was reported at the show with positive feedback from both exhibitors and retailers alike.
The 'who’s who’ of fashion buying attended Pure London, including many retailers found on this year’s Drapers Inspiring Indies shortlist, and winner ‘The Dressing Room’. Key independent retailers such as Anne Furbank, Attic, Black White Denim, Diffusion, Doodie Stark, Lewis Yates, Love KR, M&Co, Okeefe, Richmond Classics, and AB10 were joined by etailers such as ASOS, Amazon, Figleaves, and BrandAlley.
This season saw an increase in department store buyers with the likes of Fenwick, Harrods, Harvey Nichols, House of Fraser, Debenhams, Selfridges and Hoopers, whilst the high street was out in force with names including Author, Berties, Dune, Joy, Mango, Monsoon, New Look, Next, Oasis, Office, Top Shop, Urban Outfitters, and Warehouse all visiting the show.
‘It’s been great to see so many new and diverse brands, I thought I was coming to see brands I already stock, but there is such a great atmosphere, buzz and excitement at Pure London, that I picked up a new jewellery brand and niche clothing brand, who I want to keep under wraps.  Pure London is a great platform to discover new and exciting brands, I can see them in their studios but it is great to see them next to each other.’  Enthused Sarah Clare, Owner of What Sarah Did, Hertfordshire.
Exhibitors reported plenty of orders being written by quality retailers from all sectors. Fiona Freeman, Production Co-ordinator of womenswear brand Darling, commented; ‘We have had an amazing show; it has been consistently busy across the three days and we have taken lots of good orders. This season has been a lot better for us than the last, we have all really enjoyed being at the show, there is a great atmosphere.’

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