Evolving IT Trends For Mass Customization in Apparel Industry: Development of E- Catalogue and Digital Embroidery Design Module
Abstract:
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Concept of Mass customization:
Mass customization is a hybrid of mass production and customization. Pine (1993) defines mass customization as the mass production of individually customized goods and services. The changing characteristics of todays consumer interests and industrial competition, mass production systems cannot satisfy both manufacturers and consumers; however, a mass customization system may achieve both manufacturer and consumer satisfaction, providing a low-cost customized product. The prerequisite of implementing mass customization is the application of advanced technology, such as the flexible manufacturing system, computer-integrated manufacturing, computer-aided design, and advanced computer technology.
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Saturday, 23 February 2013
Evolving IT Trends for Mass Customization in Apparel Industry
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