Saturday, 26 January 2013

Indian denim industry foresees bright prospects

ndia started very late in Denim despite the fact that the oldest industry in India is the textile industry, we are rich in cotton and denim is basically a cotton based fabric. Denim trend in India started during the 80s. Due to lesser demand in the domestic market, India was exporting almost two thirds of its denim production when we were producing 300 million meters per annum.


With the passage of time the domestic demand started growing. Simultaneous to the increase in capacity, domestic demand also increased.


When the capacity of denim production was 600 million meters, India was still exporting 200 million meters of denim fabric. The perception that denim fabric exports from India have not grown over a period of time is true. The fact remains that the Indian denim industry or the Denim manufacturers have not been so interested in exports. The reason behind this reluctance is not very complex. Most of the Indian manufacturers have been able to make profits by selling in the domestic market, and hence do not feel the need to compete in the international market.


In India demand for Denim has been growing at a phenomenal pace in the recent years. Around 5 years ago, the annual production capacity was around 600 million meters, and today it is approximately around 1000 million meters. In the past two years, Indian denim industry has seen an increase in capacity of about 200-250 million meters. New players have come in, and existing players have expanded their operations. By 2015, the production capacity is expected by industry analysts to grow and reach around 1200 million meters.


An interesting fact is that during the past 12 to 18 months, there has been a notable decline in the production of denim fabrics in US and China, and hence supplies from these countries have been declining. As a result, approximately 150-200 million meters of exports are expected to be added to the Indian Denim industr

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